Why Link Building Is Important For SEO

Despite SEO’s long-standing association with link building, high-quality links have never been a more important ranking factor. To achieve online exposure and link building, effective SEO strategies must build links.

If you are new to link building or have built backlinks for some time now, this blog is intended to help you better understand it, its relevance, the types of backlinks you can make, and the benefits you can get from it.

What is Link Building?

You build websites that link back to yours by building hyperlinks. A good connection links between pages on a webpage, in addition to links that link between pages on entire websites.

Your site’s link signals to Google that it provides a quality subject resource worthy of citation. Backlinks help sites rank higher on Google. This is often referred to as “link juice” by SEOs

A link builder’s job can be time-consuming in the case of various techniques, but their level of difficulty and amount of effort differs. There are different types of links, and they are not all the same. An unknown travel blogger’s website will not be as valuable to you as a link from the Guardian.

How does link building benefit SEO?

Links are essential to SEO services since they allow algorithms to discover new websites and identify which pages are ranked higher on search engines.

The following is what Google says about link building:

Users will want to use and share high-quality sites so that web admins can improve their search engine ranking.

Logic dictates that you should build link equity when you have created content that users want to share – not only for search engine optimization but also because you created great content they want to share.

In terms of ranking factors, link building is one of the most critical factors, along with:

  • Content optimization and on-page SEO
  • The website’s trustworthiness and authority
  • Speed of loading the site
  • User-friendliness
  • Element of user experience

Black hat vs. white hat search engine optimization

Link building can be done right or wrong. Your link-building tactics should follow the Google webmaster guidelines for your website’s long-term viability and performance.

To improve your online visibility, ethical SEO involves building organic links. Google approves of these techniques, but they take longer than black hat methods. To create white SEO links, you can use the following methods:

  • Posts by guests
  • Content promotion
  • Infographics
  • Relationship building on the internet
  • Contributing to authority websites and posts by leaving comments
  • Business listings and website directories

Search engines rank websites using search engine optimization methods that are unethical. Google generally frowns on these techniques, and your website could be penalized manually if they don’t adhere to their standards of conduct.


The number of links to a website plays a crucial role in search optimization ranking, as we have discussed previously. In recent years, how we have interacted with and used link building has changed dramatically, but it remains one of the cornerstones of any SEO strategy. As well as enhancing your SEO performance, link building can also provide you with many other significant benefits related to the growth of your business or brand.

Must Read: A complete Guide to Finding the Right SEO Agency for Your Small Business